The Message On The Walls  Branding   Print  

The Big Picture
The Messages on the Walls
exhibition highlights street art with powerful social messages. The branding captures the vibrancy and urgency of street art activism while balancing it with the sophistication of a contemporary museum show. Bold colors and strong typography amplify the artwork’s voice and cultural impact.

The Brand
Developed for the Museum of Contemporary Art in Chicago, which curates exhibitions that spotlight innovative and socially relevant artistic expression.

Who It’s For
Individuals aged 18–35 are passionate about urban culture, social issues, and social activism.

The Ask
Create an exhibition identity and brand materials that clearly communicate the theme while engaging a broad audience.

How I Built It
Adobe Illustrator · Adobe Photoshop












Process Work 


Moodboard




Logo Iterations