The Big Picture
Lemme Break is a conceptual quit-aid gummy designed to help Gen Z move away from nicotine pouches. Created during my Ogilvy Health internship, the campaign positions quitting as an act of self-worth, making it feel aspirational instead of restrictive.
Lemme Break is a conceptual extension of Lemme, Kourtney Kardashian Barker’s wellness brand. Known for viral products like Lemme Sleep, the brand blends wellness with celebrity influence.
Who It’s For
Gen Z teens and young adults (ages 13–24) navigating identity, independence, and peer influence. This group is image-conscious, wellness-curious, and highly responsive to campaigns that are culturally relevant.
Our challenge was to address a current health issue with a campaign concept. We focused on the rise of nicotine pouch use among Gen Z, fueled by misleading marketing.
How I Built It
Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Adobe XD