The Big Picture
Lemme Break is a conceptual quit-aid gummy designed to help Gen Z users move away from nicotine pouches. Developed during the Ogilvy Health Creative Summer Internship Program, the campaign positions quitting as an act of self-worth. The brand taps into Gen Z’s interest in wellness, identity, and culture to make quitting feel empowering and aspirational.
Lemme Break is a conceptual extension of Lemme, Kourtney Kardashian Barker’s wellness brand. Known for viral products like Lemme Sleep, the brand blends wellness with celebrity influence. We designed Lemme Break to reflect this aesthetic and pitched the concept to Ogilvy leadership and members of the real Lemme team.
Who It’s For
Gen Z teens and young adults (ages 13–24) navigating identity, independence, and peer influence. This group is image-conscious, wellness-curious, and highly responsive to campaigns that feel authentic and culturally relevant.
Our challenge was to address a current health issue with a campaign concept. We focused on the rise of nicotine pouch use among Gen Z, fueled by misleading marketing. Our solution included brand identity, packaging, digital ads, and experiential activations that made quitting feel cool and intentional.
How I Built It
Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Adobe XD