Lemme Break Nicotine Quit Aid Gummies

Overview
Lemme Break is a conceptual quit-aid gummy designed to help underage users break their addiction to nicotine pouches. Created during the Ogilvy Health Creative Summer Internship Program, the campaign positions quitting as an act of self-worth. The brand draws on Gen Z’s interest in wellness, identity, and social relevance to make quitting feel empowering and aspirational.

Client
Lemme Break is a conceptual extension of Lemme, Kourtney Kardashian Barker’s wellness brand. Known for clean, viral products like Lemme Sleep, the brand blends wellness and celebrity influence. We designed Lemme Break to reflect this aesthetic and pitched it to Ogilvy leadership and members of the real Lemme team, who provided feedback on its relevance and potential.

Brief
Our team was challenged to develop a campaign addressing a current health issue. We chose the rise of nicotine pouch use among Gen Z, fueled by deceptive marketing. The final concept included brand identity, packaging, digital ads, and experiential activations to make quitting feel cool and intentional.

Demographic
Lemme Break targets Gen Z teens and young adults (ages 13 to 24) who are navigating identity, independence, and peer influence. Many have been exposed to nicotine pouches through social media and deceptive marketing, often viewing them as harmless or trendy. This group is image-conscious, wellness-curious, and values authenticity, making them highly responsive to campaigns that feel empowering and culturally relevant.

Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign

Idea Board

Scroll Break Teaser Ad

This ad uses the popular TikTok "scroll break" trend, where short, peaceful videos interrupt constant scrolling to give users a mental reset. Soft, feminine visuals and a subtle product silhouette spark curiosity without naming the product. It highlights the gap between Gen Z’s wellness values and habits like nicotine, teasing the idea of a better alternative

Educational Website

This landing page presents Lemme as the cool, all-knowing older sister who gets you and wants better for you. Nicotine is personified as a toxic ex named “Nic,” using breakup language Gen Z understands. The scrapbook-style layout feels like Lemme is handing girls a personal quitting guide. Pinterest-worthy visuals keep the tone playful and supportive, not clinical. A bold hero image of Kourtney Kardashian captures exactly what we want these girls to feel—bold, self-assured, and confident. With Lemme’s signature colors and bold black for contrast, the site feels fresh, fun, and empowering.

click to play

Break Up With Nic Ad

Scholarship Ad

This ad features two Gen Z girls in graduation gowns, joyfully crossing a city street. The moment captures movement, freedom, and the excitement of what’s next. It positions Lemme Break as a supportive presence in their transition to a nicotine-free future, celebrating growth over guilt. The visual feels energetic and optimistic, showing that quitting isn’t about giving something up. It’s about choosing more for yourself. Paired with a scholarship opportunity, the ad reinforces that self-growth leads to real opportunities.

Final Presentation

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