Sonja Wise

Lemme Break
Kendra Scott
Close Knit 
McKinley Health
Nomad Magazine
Message on the Walls

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Close Knit Branding   Print   Product Design

The Big Picture
Close Knit is a board game that helps young adults build and strengthen friendships through meaningful conversation and play. Guided by extensive design research, I developed the concept from insight gathering to brand identity, gameplay, and packaging. The goal was to create a screen-free, low-pressure way to connect in person.

The Brand
A conceptual brand centered on warmth, approachability, and human connection. The tone and visuals reflect comfort, honesty, and shared experience.

Who It’s For
Young adults (18–30) navigating transitions like graduation, relocation, or new jobs who want intentional, offline ways to form or deepen friendships.


The Ask
Design a research-based product that makes social connection easier and more meaningful.

How I Built It
Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Miro





Primary Research


I conducted a 123-person survey of individuals aged 18–30, focusing on how they form and maintain friendships. The questions explored communication habits, values, and common challenges in relationships.

Key Stats


87% prefer in-person connection, but 65% rely on texting
74% said shared hobbies are key to their friendships
Top qualities: communication, humor, and trust
Most met close friends through structured settings (e.g., school or work)

Insights


People want vulnerability and closeness in a format that feels light and playful
Friendships often fade due to distance during life transitions or a lack of effort
 Young Adults crave intentional spaces to meet people after college





    Brand Guidelines








    Prototyping Questions  



    To shape meaningful gameplay, I developed multiple rounds of prototype questions that were tested in both group and one-on-one settings. Players responded most positively to prompts that felt open-ended but specific enough to spark real stories. Humor and nostalgia often led to the most engaging conversations.



        






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