Kendra Scott
Graphic Design Internship

Overview
From June to August 2024, I interned with the Creative Services team at Kendra Scott, gaining valuable hands-on experience in both print and digital design. My projects spanned a wide array of assets, including social media content, store signage, email marketing materials, wholesale graphics, and seasonal campaign concepts. This role allowed me to refine my technical skills, explore creative direction, and collaborate with a dynamic and supportive team.

Client
Kendra Scott is a jewelry company headquartered in Austin, Texas, with over 100 standalone stores, a strong e-commerce platform, and a presence in major retailers such as Nordstrom and Bloomingdale’s. Their products are also featured in more than 1,000 specialty boutiques globally.

Brief
As an intern, I worked closely with senior designers to develop and execute creative solutions for Kendra Scott’s marketing initiatives. My contributions included designing in-store signage, crafting digital assets, and assisting in seasonal campaign planning. I also had the opportunity to observe and support photoshoots, gaining insight into the creative process behind the brand’s visual identity.

Demographic
The target demographic for Kendra Scott spans multiple generations, with broad appeal to individuals who are interested in fashion jewelry, demi-fine jewelry, and fine jewelry.

Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Basecamp
Splash

Digital Media

During my internship, I contributed to a variety of digital media projects, including paid media ads, website assets, and email. A significant portion of my work focused on the Gameday Campaign, promoting the sports-themed jewelry collection.

Native Ads

Gameday Meta Ads

Moodstone Eblast

Meta Ads

Yellow Rose Barricade

One of the most exciting projects I worked on was designing a large barricade for the first Yellow Rose store opening on South Congress, Kendra Scott’s western-inspired brand. I collaborated closely with the Creative Director to select imagery, experiment with the new branding, and create multiple design mockups for approval. This project taught me valuable skills in collaborating with printers and overseeing installation logistics while considering environmental factors for the large-scale design.

GEMs Campus Ambassadors

Kendra Scott hosted their top-performing GEMs Campus Ambassadors in Austin for an influencer trip. I designed decor and swag for the Airbnb, including stickers and pillowcase signage that fit the collegiate theme.

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Wholesale Materials

I was responsible for editing and updating linelists for wholesalers, which helped me refine my skills in designing long-form projects and staying organized throughout the process. Additionally, I created digital designs for launch announcements to communicate new releases and updates to Kendra Scott wholesalers.

Lineslists

Core Linelist

Holiday Fine Jewelry Linelist

Launch Materials & Selling Support

Retail Signage

I assisted in designing retail signage and other supporting materials for the stores, such as shopping bags. Learning from the visual merchandising team, I gained valuable experience creating cohesive designs aligned with the brand’s aesthetic and retail environment.

Sips & Sweets Shopping Bag

Philanthropy

One of my favorite projects at Kendra Scott was working on a philanthropy initiative with First Book, where they donated 5,000 multicultural and bilingual books to students at Best Elementary School. I designed supporting signage and materials for the event.