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Kendra ScottDigital   Print   Retail

The Big Picture
As a Creative Services intern at Kendra Scott, I created digital and print assets for national retail and e-commerce campaigns. My work ranged from seasonal signage and social graphics to email layouts and wholesale materials, helping unify brand visuals across 150+ stores.

The Brand
 Kendra Scott is a jewelry brand based in Austin, Texas, with over 150 stores, a strong online presence, and products sold in Nordstrom, Target, and more than 1,000 boutiques. The brand is known for its accessible luxury, bold color, and community focus.

Who It’s For
Women of all ages who love versatile, high-quality jewelry and connect with brands that feel personal, positive, and stylish
The Ask
Collaborate with senior designers to concept and produce assets for seasonal campaigns and product launches, aligning with Kendra Scott’s visual and strategic goals.

How I Built It
 Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Basecamp · Splash

Digital Media



During my internship, I contributed to a variety of digital media projects, including paid media ads, website assets, and email.  A significant portion of my work focused on the Gameday Campaign.




Game Day Meta Ads






Moodstone Eblast

Meta Ads





Yellow Rose Barricade 






I designed a large barricade for the first Yellow Rose store opening on South Congress, working with the Creative Director to refine imagery, apply the new branding, and produce multiple mockups while managing vendor collaboration and installation logistics.



GEMs Campus Ambassadors








Kendra Scott hosted their top-performing GEMs Campus Ambassadors in Austin for an influencer trip. I designed decor and swag for the Airbnb, including stickers and pillowcase signage that fit the collegiate theme.


Wholesale Materials




I was responsible for editing and updating linelists for wholesalers, which helped me refine my skills in designing long-form projects and staying organized throughout the process. Additionally, I created digital designs for launch announcements to communicate new releases and updates to Kendra Scott wholesalers.


Launch Materials & Selling Support 








Retail Signage 






Sips & Sweets Shopping Bag
I assisted in designing retail signage and other supporting materials for the stores. Learning from the visual merchandising team, I gained valuable experience creating cohesive designs aligned with the brand’s aesthetic and retail environment.



Philanthropy Materials


bookmark
One of my favorite projects at Kendra Scott was working on a philanthropy initiative with First Book, where they donated 5,000 multicultural and bilingual books to students at Best Elementary School. I designed supporting signage and materials for the event.






Next Project →