The Message On The Walls
Museum Identity
Champaign-Urbana, Illinois
Spring 2022
The Big Picture
The Messages on the Walls exhibition highlights bold street art with powerful social messages. The branding captures the vibrancy and urgency of street art activism while balancing it with the sophistication of a contemporary museum show. Bold colors and strong typography amplify the artwork’s voice and cultural impact
The Brand
Developed for the Museum of Contemporary Art in Chicago, which curates exhibitions that spotlight innovative and socially relevant artistic expression.
Who It’s For
Individuals aged 18–35 passionate about urban culture, social issues, and artistic activism.
The Ask
Create an exhibition identity and brand materials that clearly communicate the theme while engaging a broad audience.
How I Built It
Adobe Illustrator · Adobe Photoshop
Process Work
Moodboard
The moodboard captures the energy, boldness, and vibrancy of street art activism through its use of bold colors, san-serif fonts, and geometric patterns.
Logo Iterations