The Message On The Walls
Museum Brand IdentityOverview
The Messages On The Walls exhibition is designed to showcase bold street art with powerful social messages. The branding concept captures the vibrant colors and impactful imagery of street art activism, balanced with the sophistication of a modern art exhibit. Using vibrant colors and bold typography, the brand identity highlights influential art and its messages, aiming to celebrate the power of street art activism through a visually impactful experience.
Museum of Contemporary Art in Chicago, whose objective is to curate a modern art exhibition showcasing innovative and artistic expressions.
Brief
Design an art exhibition concept, visual identity, and brand materials that clearly convey the exhibition’s theme and connect with the audience.
Demographic
Individuals aged 18-35 passionate about urban culture, keen on social issues, and advocating for social justice.
Tools
Adobe Illustrator
Adobe Photoshop