City Of AtlantisGenerative AI Exploration

Overview
This project centered on leveraging generative AI for research and image creation to build a visual identity for the mythical civilization of Atlantis. The aim was to craft an immersive experience that captivates tourists while educating visitors about Atlantis’s rich culture and mythology, all while exploring the ethical use of generative AI in the design process.

Brief
Create a visual identity for a mythical civilization using AI tools for research and imagery. Design a landing page showcasing key locations and cultural elements to attract tourists, promote tours, and educate visitors about the city's history and mythology.

Client
Atlantis Discovery Center (a conceptual project). The center is envisioned as a museum and tourist attraction dedicated to educating the public about the myths, culture, and history of Atlantis, offering an interactive experience for visitors.

Demographic
General public, tourists, and history enthusiasts, ages 18-50, with an interest in mythology, ancient civilizations, and unique travel destinations.

Tools
Adobe Firefly
Chat GPT
Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Map Generation

To help visualize the city, I used Adobe Firefly to generate the landscape of Atlantis. Short, direct prompts worked best when creating the maps. I explored prompts that specified colors, building styles, environmental features, and overall city layout. The output was particularly striking when specifying blues and greens and adding details to the prompt like ancient ruins and coral formations improved the accuracy.

Photoshop AI

After selecting the best map from Firefly, I refined it by using Adobe Photoshop's generative AI. I also removed unwanted elements using Photoshop's AI masking tools.

Before

After

Identity System

e Atlantis logo draws from the city's history, using a modern typeface to represent knowledge and rounded "A" shapes inspired by Greek columns. A wavy text effect suggests an underwater view, connecting it to the ocean.

Landing Page

a round menu bar reflecting Atlantis’s geography.