Nordatlantens Brygge
Youth Center Branding
Overview
The primary objective behind developing the visual identity for Nordatlantens Brygge was to appeal to young Danish visitors, achieved through an emphasis on the expansion of student services. Drawing inspiration from the landscapes of Greenland, Iceland, and the Faroe Islands, as well as the distinctive patterns found in traditional clothing, the design sought to incorporate vibrant and youthful color palettes. By focusing on expanding services tailored to students, the aim was to create an inviting, culturally resonant experience that sparks curiosity and engagement among young visitors.
Develop a visual identity for Nordatlantens Brygge that incorporates elements from each of the North Atlantic countries.
Client
Nordatlantens Brygge is a cultural center in Copenhagen, dedicated to preserving and educating Danes about the cultural heritage of the North Atlantic region.
Demographic
Young Danes ages 8-12 who are curious, open to learning, exploring new ideas, and are likely to visit with teachers or family.
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Keywords
Youthful
Imaginative
Vibrant
Friendly
Storytelling