Lemme Break
Nicotine Quit Aid Gummies
Overview
Lemme Break is a conceptual quit-aid gummy designed to help underage users break their addiction to nicotine pouches. Created during the Ogilvy Health Creative Summer Internship Program, the campaign positions quitting as an act of self-worth. The brand draws on Gen Z’s interest in wellness, identity, and social relevance to make quitting feel empowering and aspirational.
Lemme Break is a conceptual extension of Lemme, Kourtney Kardashian Barker’s wellness brand. Known for clean, viral products like Lemme Sleep, the brand blends wellness and celebrity influence. We designed Lemme Break to reflect this aesthetic and pitched it to Ogilvy leadership and members of the real Lemme team, who provided feedback on its relevance and potential.
Brief
Our team was challenged to develop a campaign addressing a current health issue. We chose the rise of nicotine pouch use among Gen Z, fueled by deceptive marketing. The final concept included brand identity, packaging, digital ads, and experiential activations to make quitting feel cool and intentional.
Demographic
Lemme Break targets Gen Z teens and young adults (ages 13 to 24) who are navigating identity, independence, and peer influence. Many have been exposed to nicotine pouches through social media and deceptive marketing, often viewing them as harmless or trendy. This group is image-conscious, wellness-curious, and values authenticity, making them highly responsive to campaigns that feel empowering and culturally relevant.
Tools
Adobe Illustrator
Adobe Photoshop
Adobe InDesign